BA Marketing (PR and Advertising)

BA Marketing (PR and Advertising)

All our programmes follow our 2+1 system, studying two years in Istanbul and one year in the UK, the last year will be studied at a partner university in UK. Or study the 3 years at Axcel International Academy in Istanbul.

Marketing is an essential area for businesses and companies in order to advertise their products and be able to reach a wide-range of consumers. The Marketing PR and Advertising programme will equip students with the necessary skills and knowledge in marketing, branding, and communication to achieve a successful career in marketing.

Our courses are taught by highly skilled instructors who have mastery in the field.

Year 1

  • Business and the Business Environment (Core, 15 Credits)
  • Marketing Processes and Planning (Core, 15 Credits)
  • Human Resource Management (Core, 15 Credits)
  • Leadership and Management (Core, 15 Credits)
  • Accounting Principles (Core, 15 Credits)
  • Managing a Successful Business Project (Core, 15 Credits)
  • Entrepreneurial Ventures (Optional, 15 Credits)
  • Work Experience (Optional, 15 Credits)

Year 2

  • Research Project (Core M, 30 Credits)
  • Organisational Behaviour (Core M, 15 Credits)
  • Marketing Insights and Analytics (Specialist, 15 Credits)
  • Digital Marketing (Specialist M, 15 Credits)
  • Integrated Marketing Communications (Specialist, 15 Credits)
  • Sales Management (Optional, 15 Credits)
  • Business Intelligence (Optional, 15 Credits)
Progressing to the third year is subject to the successful completion of the first 2 years at Axcel and meeting the university entry requirements.

Year 3

  • Independent Study (double module)
  • Marketing Strategy
  • Marketing Across Cultures
  • Services and Experiential Marketing
  • Content, Copywriting and Creativity
  • PR and Social Media
  • Market Sensing
  • Ethics, Sustainability and Community
Further course details at the University of Derby Website

The Marketing (PR and Advertising) consists of eight mandatory units and seven core specialist units.

Students will cover specific areas such as:

  • Digital Marketing 
  • Product and Service Development 
  • Services and Experiential Marketing
AgeMust be over the age of 16 to gain access onto the Programme
Educational QualificationFoundation year or GCE equivalent
English ProficiencyMinimum IELTS UKVI 5.5 or Pass Axcel English Proficiency Test (AEPT)

Please refer to our entry terms for more details


The purpose of assessment is to ensure that effective learning has taken place of the content of each unit. Evidence of this learning, or the application of the learning, is required for each unit.

Progression Opportunities

Students graduating from this programme can choose to progress onto a full-time or part-time postgraduate programme at Axcel International Academy. This will enable you to gain a general management qualification such as the MBA.

Our degree is an accepted qualification by the Australian Immigration Office.

Where can this qualification take you?

Below are some examples of job roles:

  • Channel Marketing Manager
  • Sales and Promotion Marketing Executive
  • Communications Planner
  • Digital Marketing Executive


Duration 3 Years
Skill level Undergraduate
Language English
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